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Index - English for Marketing

Module A – Marketing Essentials
Unit 1 – The Role of Marketing in Business
Unit 2 – Marketing Management
Unit 3 – Business to Business Markets
Unit 4 – Marketing Services

Module B – Marketing Planning
Unit 1 – Marketing Planning Process
Unit 2 – Corporate Planning & Marketing Planning
Unit 3 – Marketing Planning Stages
Unit 4 – Marketing Planning: Implementation Problems

Module C – Customer and Market Audit
Unit 1 – Market Segmentation & Targeting
Unit 2 – Differentiation and Market Positioning
Unit 3 – Customer Value and Customer Satisfaction
Unit 4 – Competitive Advantage

Module D – Marketing Strategy
Unit 1 – Marketing Objective & Strategy
Unit 2 – Product and Place
Unit 3 – Price
Unit 4 – Promotion

Module E – Sales Management
Unit 1 – The Roles of Personal Selling
Unit 2 – Sales Force Strategy
Unit 3 – E-negotiations
Unit 4 – The Personal Selling Process

 

Credits

Progetto Didattico e Coordinamento Scientifico: Raffaele Nardella, Antonio Portaluri e Marco Macchi
Autori: Raffaele Nardella, Antonio Portaluri
Voce: Jessica Spradlin
Progettazione e Realizzazione Video: Gino Nardella, Raffaele Nardella
Web Master: Samuel Mello Medeiros

Tutto il materiale pubblicato nel corso è coperto da copyright ad eccezione delle seguenti immagini tratte dal sito Wikimedia Commons (http://commons.wikimedia.org/wiki/Main_Page):

Immagini dei brani
UNIT 01
Marketing Stategy
By Henripontes (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons
UNIT 02
Marketing Plan
Di Wasi ahmed02 (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 03
Marketing Class
Di roanokecollege (Marketing Class Uploaded by AlbertHerring) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], attraverso Wikimedia Commons
UNIT 04
SEO Service
Di BWDCanada (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 05
Marketing Graph
Di Zoleytza (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 06
Business Plan
Di Karimeh (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 07
SWOT
Di Oftcc (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) o GFDL (http://www.gnu.org/copyleft/fdl.html)], attraverso Wikimedia Commons
UNIT 08
Marketing Planning System
Di ENERGY.GOV (National Clean Energy Business Plan Competition) [Public domain], attraverso Wikimedia Commons
UNIT 09
Target Market
Di Henripontes (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 10
Perceptual Map
Mydogategodshat dal en.wikipedia.org [GFDL (www.gnu.org/copyleft/fdl.html) o CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], da Wikimedia Commons
UNIT 11
Besiness Feedback Loop
Di Tomwsulcer (Opera propria) [CC0], attraverso Wikimedia Commons
UNIT 12
Competitive Advantage
Di roanokecollege (Peter Sheahan Uploaded by AlbertHerring) [CC BY-2.0 (http://creativecommons.org/licenses/by/2.0)], attraverso Wikimedia Commons
UNIT 13
Ansoff Matrix
By JaisonAbeySabu (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
UNIT 14
Goods
Di ProjectManhattan (Opera propria) [CC0], attraverso Wikimedia Commons
UNIT 15
Price
Di Theanphibian (Opera propria) [Public domain], attraverso Wikimedia Commons
UNIT 16
Promotion
Di Derzsi Elekes Andor (Opera propria) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons
UNIT 17
Career
Di BUILD99 WEBSITE (Opera propria) [CC-BY-SA-4.0 (http://creativecommons.org/licenses/by-sa/4.0)], attraverso Wikimedia Commons
UNIT 18
Telemarketing
Di News Oresund [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], attraverso Wikimedia Commons
UNIT 19
Emails
Di PCL-BO [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], attraverso Wikimedia Commons
UNIT 20
Network Marketing Social Network
Di Danielsamantha (Opera propria) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], attraverso Wikimedia Commons