{"id":5592,"date":"2016-03-30T16:54:30","date_gmt":"2016-03-30T16:54:30","guid":{"rendered":"http:\/\/www.accademialingue.com\/lms\/?post_type=namaste_course&p=5592"},"modified":"2016-04-13T15:07:43","modified_gmt":"2016-04-13T15:07:43","slug":"english-for-marketing","status":"publish","type":"namaste_course","link":"https:\/\/www.accademialingue.com\/lms\/namaste-course\/english-for-marketing\/","title":{"rendered":"English for Marketing"},"content":{"rendered":"

\"head_courses\"<\/span><\/p>\n

<\/span><\/p>\n

 <\/p>\n

Index - English for Marketing<\/div>
<\/span><\/p>\n

Module A – Marketing Essentials<\/span><\/strong>
\nUnit 1 – The Role of Marketing in Business<\/a><\/span>
\n Unit 2 – Marketing Management<\/a><\/span>
\n Unit 3 – Business to Business Markets<\/a><\/span>
\n Unit 4 – Marketing Services<\/a><\/span><\/p>\n

Module B – Marketing\u00a0Planning<\/span><\/strong>
\n Unit 1 – Marketing Planning Process<\/a><\/span>
\n Unit 2 – Corporate Planning & Marketing Planning<\/a><\/span>
\n Unit 3 – Marketing Planning Stages<\/a><\/span>
\n Unit 4 – Marketing Planning: Implementation Problems<\/a><\/span><\/p>\n

Module C – Customer and Market Audit<\/span><\/strong>
\n Unit 1 – Market Segmentation & Targeting<\/a><\/span>
\n Unit\u00a02 – Differentiation and Market Positioning<\/a><\/span>
\n Unit 3 –\u00a0Customer Value and Customer Satisfaction<\/a><\/span>
\n Unit 4 –\u00a0Competitive Advantage<\/a><\/span><\/p>\n

Module D – Marketing Strategy<\/span><\/strong>
\n Unit 1 – Marketing Objective & Strategy<\/a><\/span>
\n Unit\u00a02 – Product and Place<\/a><\/span>
\n Unit 3 – Price<\/a><\/span>
\n Unit 4 – Promotion<\/a><\/span><\/p>\n

Module E – Sales Management<\/span><\/strong>
\n Unit 1 – The Roles of Personal Selling<\/a><\/span>
\n Unit 2 – Sales Force Strategy<\/a><\/span>
\n Unit 3 – E-negotiations<\/a><\/span>
\n Unit 4 – The Personal Selling Process<\/a><\/span><\/p>\n

<\/div><\/div><\/span><\/p>\n

 <\/p>\n

<\/span>Credits<\/div>
<\/span><\/p>\n

Progetto Didattico e Coordinamento Scientifico: Raffaele Nardella, Antonio Portaluri e Marco Macchi<\/span>
\n Autori: Raffaele Nardella, Antonio Portaluri<\/span>
\n Voce: Jessica Spradlin<\/span>
\n Progettazione e Realizzazione Video: Gino Nardella, Raffaele Nardella<\/span>
\n Web Master: Samuel Mello Medeiros<\/span><\/p>\n

Tutto il materiale pubblicato nel corso \u00e8 coperto da copyright ad eccezione delle seguenti immagini tratte dal sito Wikimedia Commons (http:\/\/commons.wikimedia.org\/wiki\/Main_Page):<\/span><\/p>\n

Immagini dei brani<\/span>
\nUNIT 01<\/span>
\nMarketing Stategy<\/span>
\nBy Henripontes (Own work) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0), via Wikimedia Commons<\/span>
\nUNIT 02<\/span>
\nMarketing Plan<\/span>
\nDi Wasi ahmed02 (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 03<\/span>
\nMarketing Class<\/span>
\nDi roanokecollege (Marketing Class Uploaded by AlbertHerring) [CC-BY-2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 04<\/span>
\nSEO Service<\/span>
\nDi BWDCanada (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 05<\/span>
\nMarketing Graph<\/span>
\nDi Zoleytza (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 06<\/span>
\nBusiness Plan<\/span>
\nDi Karimeh (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 07<\/span>
\nSWOT<\/span>
\nDi Oftcc (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0) o GFDL (http:\/\/www.gnu.org\/copyleft\/fdl.html)], attraverso Wikimedia Commons<\/span>
\nUNIT 08<\/span>
\nMarketing Planning System<\/span>
\nDi ENERGY.GOV (National Clean Energy Business Plan Competition) [Public domain], attraverso Wikimedia Commons<\/span>
\nUNIT 09<\/span>
\nTarget Market<\/span>
\nDi Henripontes (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 10<\/span>
\nPerceptual Map<\/span>
\nMydogategodshat dal en.wikipedia.org [GFDL (www.gnu.org\/copyleft\/fdl.html) o CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/)], da Wikimedia Commons<\/span>
\nUNIT 11<\/span>
\nBesiness Feedback Loop<\/span>
\nDi Tomwsulcer (Opera propria) [CC0], attraverso Wikimedia Commons<\/span>
\nUNIT 12<\/span>
\nCompetitive Advantage<\/span>
\nDi roanokecollege (Peter Sheahan Uploaded by AlbertHerring) [CC BY-2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 13<\/span>
\nAnsoff Matrix<\/span>
\nBy JaisonAbeySabu (Own work) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], via Wikimedia Commons<\/span>
\nUNIT 14<\/span>
\nGoods<\/span>
\nDi ProjectManhattan (Opera propria) [CC0], attraverso Wikimedia Commons<\/span>
\nUNIT 15<\/span>
\nPrice<\/span>
\nDi Theanphibian (Opera propria) [Public domain], attraverso Wikimedia Commons<\/span>
\nUNIT 16<\/span>
\nPromotion<\/span>
\nDi Derzsi Elekes Andor (Opera propria) [CC BY-SA 3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 17<\/span>
\nCareer<\/span>
\nDi BUILD99 WEBSITE (Opera propria) [CC-BY-SA-4.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/4.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 18<\/span>
\nTelemarketing<\/span>
\nDi News Oresund [CC-BY-2.0 (http:\/\/creativecommons.org\/licenses\/by\/2.0)], attraverso Wikimedia Commons<\/span>
\nUNIT 19<\/span>
\nEmails<\/span>
\nDi PCL-BO [CC-BY-SA-2.5 (http:\/\/creativecommons.org\/licenses\/by-sa\/2.5)], attraverso Wikimedia Commons<\/span>
\nUNIT 20<\/span>
\nNetwork Marketing Social Network<\/span>
\nDi Danielsamantha (Opera propria) [CC-BY-SA-3.0 (http:\/\/creativecommons.org\/licenses\/by-sa\/3.0)], attraverso Wikimedia Commons<\/span><\/p>\n

\n

\n<\/div><\/div><\/div><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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