Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

What has changed in Product Management?

What has changed in Brand Management?

What has changed in Customer Management?

Key words: wrap up - unpack

When Alex does live workshops, what question does he get a lot?

rising leaders – passionate about

Who is Alex’s YouTube channel designed for?

compelling conclusion – wrapping up - fits your style - stiff

What’s the first thing you have to do when you end a presentation?

key takeaway – boil down - crystallise – a theme driving through

What’s the second thing you should do?

persuasive presentation – course of action

What specific things could you ask your audience in the third step?

clincher – compelling statistic - inspirational quote

What’s the fourth thing you should do?